Jasmine Richardson

Friday, Eldredge & Clark

Jasmine Richardson leads firm-wide marketing and public relations at Friday, Eldredge & Clark, Arkansas’ largest law firm. Before stepping into the legal industry, she managed marketing for more than 85 multi-million-dollar multifamily developments across six states, developing targeted strategies and building partnerships that helped communities grow and thrive.

A seasoned marketing professional based in Little Rock, Jasmine has led campaigns across a broad range of industries—including legal, real estate and land development, nonprofits, political campaigns, and community initiatives. Whether launching a brand, managing social media, or analyzing performance data, she knows how to make it work—and make it count.

Outside the office, Jasmine is actively involved in the community through organizations such as Little Rock Public Radio/NPR, the American Heart Association, and the Arkansas Black Philanthropy Collaborative. She’s passionate about storytelling, collaboration, and championing the people and places that make Arkansas shine.