Program Details
Unraveling the Myths and Misconceptions about Employer Health Plans and What’s Truly Driving Costs
Join us for this high-energy whiteboard session, where we'll delve into the complexities of medical plans. While many popular ideas are rooted in truth, they are often misunderstood or oversimplified, to the point of being false or misleading. This session aims to provide a deeper understanding of the often unforeseen and detrimental consequences that plan sponsors' decisions can have on costs, recruitment, and retention.
Key Objectives
- How most health plan solutions will inevitably drive up costs for employers and employees - How well-intentioned decisions in finance can inadvertently lead to challenges in HR—and vice versa - How to structure your medical offering to increase the value of benefits and reduce costs
David Ross
Executive Vice President & Director of Underwritin at Brown & Brown
In a past life, Dave worked as an Underwriting Strategist at Blue Cross Blue Shield of Minnesota where he designed pricing methodologies that satisfied Blue Cross Blue Shield’s strategic objectives. During his tenure, Dave acted as an internal liaison between actuarial, underwriting and sales and assisted with BCBS’s lobbying efforts to expand the High Deductible Health Plan (HDHP) marketplace. Today, Dave spends much of his time traveling around the country educating employers and legislative bodies on the many counter intuitive and nuanced components of effective health care cost management. A true educator, Dave uses a whiteboard to illustrate how many employers have been and continue to be mislead by the industry resulting in unsustainably increasing health care costs for both employers and their employees. Dave is the Director of Underwriting Services at Brown & Brown, where he develops and maintains financial tools and methodologies that improve customers’ ability to effectively manage their employer sponsored health plans. Dave’s role keeps him actively involved in managing key accounts, representing more than 300,000 members across the country.
Please Note: Speakers and topics are subject to change without notice.